What is Mutual Fund Sahi Hai? — Meaning, Definition & Example
Definition
'Mutual Fund Sahi Hai' is AMFI's investor awareness campaign launched in 2017 to promote mutual fund investments among retail investors in India. It emphasizes that mutual funds are suitable for various financial goals and risk profiles.
The campaign tagline appeared across TV ads, social media, and hoardings featuring celebrities, leading to a massive increase in monthly SIP inflows from ₹4,500 crore (2017) to over ₹25,000 crore (2025).
🇮🇳 Mutual Fund Sahi Hai in Hindi / हिंदी में
म्यूचुअल फंड सही है — 'म्यूचुअल फंड सही है' AMFI का निवेशक जागरूकता अभियान है जो 2017 में भारत में रिटेल निवेशकों के बीच म्यूचुअल फंड निवेश को बढ़ावा देने के लिए शुरू किया गया।
Mutual Fund Sahi Hai (Hinglish) — 'Mutual Fund Sahi Hai' AMFI ka investor awareness campaign hai jo 2017 mein launch hua. Retail investors ko mutual fund invest karne ke liye promote karta hai.